Vibe
A personalized dating app that helps you match smarter.
- Domain: Social & Dating
- Location: Netherlands
- Timeline: May 2021 – September 2021
- Services: Mobile app development, UX/UI design
Background
Vibe is a fun, fast-paced dating platform designed to make meaningful connections simple. Instead of relying solely on swipes, Vibe uses a personalized discovery experience powered by an extensive onboarding survey. The dating app identifies compatibility points, matches users with suitable potential partners, and even suggests creative ideas for the perfect first date.
This dating product blends lightweight interaction with deep personalization, creating a dating experience built around real chemistry – not algorithms alone.
Business challenges
- Meaningful matchmaking at scale – Build a system that delivers compatibility-based matches instead of relying solely on swipe mechanics.
- Data-driven personalization – Design a dynamic onboarding survey that adapts to user responses while remaining fast and conversion-friendly.
- Seamless first-date planning – Provide location-aware date suggestions that feel relevant and personalized, reducing user effort in initiating real-life interactions.
- Cross-platform performance – Develop a single codebase that ensures smooth UX, consistent design, and high responsiveness across both iOS and Android devices.
- Efficient engagement loops – Implement notifications, interaction prompts, and retention features that keep users active without overwhelming them.
Value delivered
- Higher-quality matchmaking – Compatibility-based algorithms improved meaningful match generation, raising match-to-conversation conversions by 30%, compared to industry norms of 15-20%.
- Improved early retention – Personalized onboarding increased Day-1 retention to 26% and Day-30 retention to 8%, outperforming standard dating-app benchmarks.
- Easy first-date planning – The location-aware date suggestion engine reduced user decision fatigue and boosted first-date acceptance rates by 10-12%.
- Stronger user engagement – Dynamic surveys and interactive UI elements increased average session duration to 12-14 minutes, above typical dating-app engagement rates.
- Enhanced user satisfaction – In beta testing, 85% of users described the onboarding experience as “thoughtful,” contributing to higher overall satisfaction and repeat usage.
