DootBuddy - Intobi

Background

The tool enables businesses, marketers, and educators to send personalized messages to thousands of contacts without manual copy-pasting or saving numbers. However, as the user base grew and new features were added to meet diverse needs, the original UI became increasingly cluttered and unintuitive.

The client approached us for a user-centered redesign aimed at improving usability, simplifying key workflows, and aligning the product with modern UX/UI standards. All of this while ensuring the interface remains clear, scalable, and easy to use for a broad audience!

Business challenges

Modern, trustworthy interface – Refresh the outdated UI to reflect a more professional brand image and increase user confidence.
Streamlined message-sending experience – Redesign complex flows into a clearer, more intuitive messaging to reduce confusion.
UX clarity for non-technical users – Design accessible, self-explanatory interactions that support a broader, less technical audience.
Scalable design system – Create a flexible interface structure and visual logic that can support feature expansion and growing user needs.

Value delivered

User-centered interface design – Intuitive, modern UI crafted to support seamless user interaction for diverse user groups.
Simplified messaging workflows – Redesigned user flows for message sending and contact handling to reduce user errors.
Consistent and accessible visual language – Cohesive design that enhances clarity, usability, and accessibility across the interface.
Responsive layout for flexible usage – The smoothly adapting to various screen sizes and usage contexts interface.

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User-centered interface design

The redesigned interface that offers a clean, modern, and intuitive experience tailored to a wide range of users. Key features include:

Clear visual hierarchy – guides users through tasks without confusion
Focused layout – prioritizes key actions and minimizes cognitive load
Modern UX patterns – support ease of use and improve user retention
Accessible overall design – the tool is usable for all skill levels

Our user-focused approach ensured that all users can engage with the product smoothly and productively, regardless of their background or experience.

Simplified messaging workflows

We reimagined the core flows of message creation, contact management, and message sending to accelerate task completion:

Step-by-step workflows that break down complex processes into manageable, clear stages.
Eliminated unnecessary steps and automated repetitive tasks where possible.
Intuitive import of contacts with live validation to prevent errors from incorrect file formats.
Easy-to-use controls for personalizing bulk messages, allowing users to customize content.
Streamlined attachment management that enables users to add images, files, or media.

The result is a faster, less error-prone experience that empowers users to confidently complete campaigns.

Consistent, sleek, and modern UI

We crafted a cohesive design system to unify the product’s look and feel while enhancing accessibility and readability:

Modern typography for clarity, legibility, and a professional tone.
Thoughtful color palette balancing brand identity with contrast requirements for accessibility.
Consistent iconography and UI components that build familiarity and reduce learning time.
Use of whitespace and visual grouping to create a balanced and calming interface.

This consistent visual language strengthens brand perception, supports a positive experience, and improves overall comprehension.

Responsive layout for flexible usage

The redesigned interface adapts seamlessly to different devices and working environments, offering users a consistent experience wherever they are:

Adaptive layout behavior – Logically reorganized content to fit a range of screen sizes, from compact laptops to large desktop monitors.
Scalable UI components – Interface elements maintaining clarity, usability, and visual balance across varying resolutions.
Environment-aware design – Design built with consideration for the specific limitations and behavior of Chrome extension containers.
Optimized performance – Lightweight, responsive functioning reduces load times and eliminates lag during key user interactions.

User journey designed for smooth onboarding

To reduce barriers for new users and those less familiar with bulk messaging tools, we focused on creating a welcoming and supportive experience:

Clear, guided onboarding flows that introduce essential features step-by-step.
Contextual tips and tooltips that provide help exactly when and where users need it.
Simplified instructions to ensure comprehension across different user skill levels.

This approach helps users get started faster, reduces frustration, and encourages ongoing engagement with the product.

Team:

Project manager
UX/UI designer
Frontend Advisor

Core Technologies:

Figma

Figma

Adobe XD

Adobe XD

“This project really stood out for us. We took a functional but outdated tool and transformed it through a complete UX/UI redesign. The result is a clean, modern interface and an intuitive user flow that makes the experience simple and smooth. The goal of creating a great-looking, easy-to-use software was fully achieved.”

Andrew Tsopych

Andrew Tsopych

CEO

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