Response AI
SaaS personalized sales outreach with AI-generated video.
- Domain: Sales / MarTech
- Location: The United States
- Timeline: 2023 – ongoing
- Services: SaaS development, UX/UI design
Background
SaaS automation tools enabled the sending of hundreds of emails daily; however, they also depersonalized outreach, which, in reality, is what drives conversions: personalization. Response rates declined as the inboxes were overwhelmed. There were teams that attempted to revive personalization by making personal video recordings for prospects, which was an effective strategy but totally scale-less.
Our expert Intobi team developed Response AI from scratch to address this contradiction. The concept of this SaaS product was straightforward yet ambitious: make video outreach personal again – without losing automation or scale.
Business challenges
- Overcrowded outbound market – Prospects receive dozens of similar sales emails daily, making it difficult to capture attention and drive meaningful engagement.
- Balancing personalization with scalability – Highly personalized outreach – especially video content – consistently delivers higher reply and conversion rates.
- Manual and inefficient workflows – Recording individual videos, researching prospects, and preparing outreach manually consumed valuable time.
- Low engagement and conversion rates – Open rates were acceptable, but reply rates and booked meetings remained low due to a lack of relevance and emotional connection.
- Inconsistent branding and presentation – Without the SaaS centralized system, outreach materials varied in quality, messaging, and visual style.
Value delivered
- Scalable personalized outreach – One recorded pitch could be transformed into thousands of personalized videos without manual effort.
- Higher engagement and conversion rates – Reply rates increased up to 3x, while meeting bookings improved by 40-60% across early campaigns.
- Time and cost efficiency – Campaign preparation time was reduced by up to 70%, allowing teams to scale without adding headcount.
- Stronger brand perception – Consistent visuals and messaging created a more professional, trustworthy first impression for prospects.
- Long-term growth foundation – A scalable SaaS architecture enabled ongoing AI enhancements and positioned the product for future expansion.
