The Chaumet Jewellery e-commerce app
E-commerce mobile app that conveys the mixture of technology, emotion, and passion for jewellry.
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- Domain: E-commerce
- Location: France
- Timeline: Mid-2023 – Ongoing
- Services:
- Mobile App Developer (iOS and Android)
- Back-end Developer
- Front-end Developer
- UX/UI Designer
- AR Specialist
- Project Manager
- Quality Assurance Engineer
Node.js
Express.js
React Native
AWS S3
Stripe
Twilio
Firebase Analytics
ARKit
Google Vision API
“The Chaumet Jewellery e-commerce app was envisioned to deliver not just functionality but also an emotional journey for users, blending innovative technology with timeless design. From AR try-on features to intuitive navigation, our goal was to create an immersive, hassle-free shopping experience for luxury jewellery enthusiasts.”
Background
Chaumet is a luxury jewellery brand steeped in history, crafting timeless pieces since 1780. Known for its Place Vendôme workshop, where artisans create breathtaking jewellery, Chaumet needed a digital platform that reflected its heritage while embracing modern e-commerce innovations.
The goal was to create an app that combines efficiency, functionality, and aesthetics, appealing to a discerning audience. Chaumet tasked us with developing a mobile app that would allow customers to explore their collections, virtually try on jewellery, and make secure purchases—all while delivering a seamless, user-centric experience.
Business challenges
- We needed to make luxury meet simplicity. Creating an app for a high-end brand like Chaumet required achieving a delicate balance between luxury aesthetics and ease of use. The challenge was to reflect Chaumet’s elegance and heritage through every pixel while ensuring the app was intuitive for users of all tech backgrounds. This meant designing a clean yet sophisticated interface that didn’t overwhelm the user but instead guided them effortlessly through the shopping journey.
- Integration of augmented reality (AR) was another growth point. A robust virtual try-on feature required overcoming several technical hurdles. AR had to account for precise dimensions, varying lighting conditions, skin tones, and jewelry positioning to provide a realistic representation. Achieving this level of accuracy required extensive testing, calibration, and integration of advanced AR libraries like ARKit and Google Vision API.
- Luxury shoppers expect exclusivity and personalization. Developing a system capable of tailoring recommendations, search results, and even promotional content based on individual preferences required integrating machine learning algorithms and user behavior analytics. Ensuring this personalization felt seamless and non-intrusive was a significant challenge.
- A smooth checkout was critical to us in reducing cart abandonment, especially in luxury e-commerce. Designing a frictionless checkout required incorporating features like card scanning, autofill, and multiple payment options while maintaining security and compliance with PCI DSS (Payment Card Industry Data Security Standard).
- Businesses must often test different campaign structures, such as multi-use versus single-use codes, varying reward triggers, and custom redirects. One of the main struggles was creating a system that allowed users to configure various campaign types without getting lost in configuration details.
Value delivered
- The app delivers an intuitive, visually stunning experience that reflects Chaumet’s brand identity. From the moment users open the app, they are guided through a seamless journey that combines elegance and practicality. Intuitive navigation, clean layouts, and high-quality visuals make exploring Chaumet’s collections a joy.
- The AR-powered try-on feature revolutionized the way users engage with Chaumet’s products. By enabling customers to virtually “wear” jewelry, the app minimizes hesitation and enhances purchase confidence. This feature proved particularly valuable for online shoppers hesitant to buy luxury items without seeing them in person.
- By incorporating AI and machine learning, the app delivers personalized recommendations and curated collections tailored to each user’s preferences. This creates a bespoke shopping experience, echoing the exclusivity of the Chaumet brand and increasing customer satisfaction and retention.
- The advanced filtering and sorting system simplifies product discovery, allowing users to find their desired items with minimal effort. Whether searching by category, collection, or popularity, users can navigate the app intuitively while exploring Chaumet’s extensive inventory.
- The streamlined checkout experience reduces cart abandonment by offering features like card scanning, autofill, and multiple payment options. Security remains paramount, with Stripe integration ensuring safe transactions. These enhancements create a quick, hassle-free path from selection to purchase.
- Firebase Analytics provides Chaumet with deep insights into user behavior, preferences, and app performance. These data-driven insights enable the brand to continually refine its strategies, from inventory management to targeted promotions, ensuring long-term growth and customer satisfaction.
